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Michael has spent the past nine years impacting people around the world, but you don’t have to take our word for it. The results speak for themselves.
With barely even a Facebook, and zero knowledge about YouTube, Michael decided to record and post one of his abdominal workouts.
It took Michael all day to make his first post (literally). He was afraid of what people would say, even though no one was watching. There were no comments, no likes, and single-digit views for months.
Using mostly bodyweight exercises with the few pieces of equipment Michael’s mother had in her basement, he’d string together exercises to make HIIT workouts. This was before HIIT was as mainstream as it is today, and many would argue Michael was a catalyst in its widespread use and popularity in fitness today.
Even though no one was watching, Michael was having fun, and he was growing as he had never before. He found something healthy to be addicted too, it was fitness. And what a journey it would turn into!
All of a sudden, out of nowhere, the social media platform Instagram explodes, and Michael was right there in the middle of it. While he had no idea it would ever turn out the way it has today, one thing he did know was he had to stay consistent.
In almost 7 years, Michael hasn’t missed a single day of posting on a multitude of social media platforms, with Instagram being his focus for sure.
There was a time when, for an entire year, Michael would get up at 2 am every night to post, just so his international followers could see his content.
Since starting, Michael has personally amassed almost 2 million fans on Instagram, and if you consider his many successful brands, that number exceeds 4 million just on that platform alone.
As the size of Michael’s fan base continues to grow, so does he. For his community, for his family, and most importantly for him. Michael spends more time working on himself than he does his business, and in fact, Michael spends lots of time in solitude. It’s through these times where he’s able to reflect, and ultimately breakthrough again and again.
And now, he invites you to do the very same thing. Like Michael says “If you raise your standard, you raise the standard.”
