Today I want to talk about setting goals, why so many people tend to fail to achieve their goals, and how you can make them achievable with the SIME Method by sharing a few things that I have realized over the past few years.
First, let me tell you about my journey and how I came to realize how important knowing how to set goals effectively was.
I began my health journey a little over five years ago with my own personal transformation. I dropped a bunch of body fat in 113 days and lost 27 pounds. I was able to do this because I was doing all the right things. I had a goal in mind, and I achieved it, but looking back I realized that if I had been more specific, had I of been more intense and had a better environment around me, I could have achieved my goal of 27 pounds so much quicker than 113 days.
Knowing what I know now, I would set more specific goals along the way, done a better job of assessing my goals, and there would have been a lot of KPI’s along the way.
What is KPI and why is it so important to goal setting?
KPI is short for Key Performance Indicators, and it is a commonly used term in business, but I think it can also be applied when setting goals. When applied correctly, it is really powerful. For example, if I wanted to lose 10 pounds in the next 30 days, it would mean that I need to lose 2.3 pounds every week to hit my goal. The key performance indicator after seven days would be whether or not I hit that goal. This will let me know if I am heading in the wrong direction or if I am right on track to being able to hit my goal. This also helps me realize if my goal was specific and achievable.
When I talk to people about setting goals, I noticed that when I ask them what they want, people don’t focus on what they really want, but rather what they don’t want. They really don’t understand what it is that they want and the goals that they do come up with are very loose. This is why the results that we get are looser than they could be because we are not specific enough in understanding just what we want to achieve.
Why People Fail to Achieve Their Goals
When you have a goal that you want to achieve, it really comes down to how bad you want it. That’s the real question. If you want and need to achieve your goal as bad as you want and need to breathe, you will achieve your goal. One reason people fail is that they fail to want it bad enough and so they don’t put everything they have into achieving their goals.
Many people also fail to achieve their goals because they fail to be specific enough, or create a goal that is measurable.
Let me share an example with you. I was recently on a call with a girl named Shevon, and we got to talking about her goals. When you are on a call with me, my job is to help you, find out where you are on your journey, and get you to the next level. One of Shevon’s goals was that she wanted to move to the city so she can have more freedom.
First, I have to say that Shevon is on fire and is already growing exponentially. She is happy, positive, and she loves what she does. She knows what she wants to do, so I ask her, “How much is that? How much money do you need to make that happen? How will you know when you get there?” These were questions she didn’t know the answer to.
How do you get to a place without attaching some number or anything specific to it? The answer is, you can’t.
Creating a goal is much like trying to put a destination on Google Maps. When you type your destination into Google Maps, you need to make sure that the address you type is specific. You need to be sure that the street address is correct and you have the right zip code and city. One mistake on a number or letter could be a drastic difference in where you are taken. It could mean you end up on the wrong block or you get off on the wrong freeway. This is what life is like without specific goals. You can easily get off on the wrong exit if you are not paying enough attention.
How to Set Achievable Goals
When creating goals, you need specifics. For example, if it is a financial goal, what does this look like? How much money is this? If you want freedom and the ability to do this and that, how much money does that equal? How much more money do you need to be able to make every single month to achieve your goal?
Let’s take a look at my VIP program I am running. Currently, it costs $3.33 a day, and I hear people tell me all the time, “I can’t afford that.” I call bullshit on that. Get on a call with me and let me help you rearrange some goals and set some more specific goals so we can find $3.33 a day.
This same concept applies to all of your goals. You can achieve the goals you set for yourself only if you are more specific. You cannot set a goal and then say at the end, “How will I know I’ve achieved my goal?” If you cannot answer this question, then the goal you have set is not a good goal. If you don’t know how to achieve your goal and cannot put what achieving the goal to the sense test, it is most likely not a real goal. To put a goal to the sense test means that you have to be able to ask yourself what achieving the goal smells, tastes, feels, looks, or sounds like? If it is a good goal, you should be able to apply one or more of these five senses to the outcome.
When creating your goals, visualization is critical. Do you think LeBron James only thinks about making free throws? No! He’s already made them in his mind and visualized them before they happen. He has already visualized how it will feel, sound, and look to accomplish those free throws. This idea of visualizing your specific goal to make sure it is achievable is part of the SIME Method.
What is the SIME Method of Goal Setting?
Chances are you have heard of SMART Goals. This is a useful method of setting goals, but I don’t think it quite hits the nail on the head, and I think we can simplify it. Instead, I want to introduce you to my new method of setting achievable goals, and that is the SIME Method.
What is the SIME Method?
When we are setting goals, we need to be setting SIME goals.
Setting goals using SIME means that your goals are first and foremost specific. You know exactly what it is that you want to achieve and you can visualize it happening when you complete it.
Your goals also must have intent behind them. You have to really want it and to have a reason for setting that goal. When you set a goal, ask yourself how bad you want it and why is it that you are trying to achieve your specific goal?
Your goals must also be measurable. If you want to achieve your goal, it has to be measurable for you to know if you’ve achieved your goal or failed. If your goal is not measurable, then chances are it is not specific enough.
The fourth and most important part of goal setting is to consider your environment, and this is something that should actually come first. If your environment is not conducive to your goals, you will have a very hard time achieving them. Too many people try to rely on willpower to reach their goals, but willpower is finite, and so you must take a look at your environment and make sure it is working for you. For example, if your goal is fat loss and you have a house full of candy, you cannot merely rely on willpower to not eat the candy. You need to remove the temptation, not try to fight it. This doesn’t just apply to health and fitness, but to every goal you have in life.
The things I am talking about here, how to set specific goals that are achievable, don’t just apply to health and fitness, but to your entire life. These are the things that will help you 10X your life. I know this because this is what happened to me. I started setting goals according to the SIME Method about eight months ago, and I have 10X’d my business, the way I am present with my kids and in my relationship, and so many different areas of my life. In my own company, every single one of my departments has specific goals with intent behind them, ones that are measurable, and because of this, each department is reaching the goals being set. I’ve created an environment for us to thrive and if you follow me on social media, that is precisely what you’ve been seeing.
What Does the SIME Method Look Like?
I want to share with you what the SIME Method really looks like in practice.
If you say that your goal is to lose 10 pounds this month, that is specific, and the intent is that you are going to look and feel better. It is measurable because you can see the results on the scale, and your environment can be molded to help you achieve this goal.
For instance, what does your office look like? What does your house look like? Are there certain rooms you can’t go in or cupboards you can’t open because of what they contain? Do you need to remove certain foods from your house? Do you need to tell people at home and the office how serious you are about your goals so they don’t bring the things you shouldn’t have into your life? This is what I mean by taking your environment into account when creating your goals.
In this example, I set a goal to lose 10 pounds in 30 days, but this doesn’t mean I wait until the 30 days are up to reassess my situation. No, instead I revisit my goal every week to consider where I am if what I am doing is working, and what I can do to ensure my success. If I am trying to lose 10 pounds in 30 days, then every single week I may ask myself, do I need to turn up the dial on my cardio? Do I need to eat less? Do I need to eat more? Am I losing fat too fast? If I only want to lose 10 pounds this month, I know I will want to maintain my fat loss, so every single week I will assess my progress so that I can make the necessary adjustments to ensure that I achieve my goal.
If my goals are that specific it is because I know my intent. My intent is to look and feel my best and I know reaching my goal will put me at 170 pounds and I know I look and feel better at this target. The intent is there. Is it measurable? Yes. Is my environment conducive? Yes, because I’ve told my fiance, Amanda, that she needs to get certain foods out of the house, and if she buys some snacks for the kids then those snacks need to be in a place where I can’t see them, so I don’t have to rely on willpower. I don’t want to have to make that choice and take that chance because I have set my goal. By doing this, my goal is guaranteed.
To reach your goals, you simply have to reverse engineer it. See it, visualize it, and assess yourself every seven days. In the end, I will know I’ve achieved my goal because I will be able to apply one or more of my five senses (see, taste, touch, hear, smell) to it. I will be able to feel the results because I will feel better. I will be able to see the results because I will lose better and the scale will show me that I am now 10 pounds less.
Put the SIME Method Into Practice
Now that you understand what the SIME Method is and how to set specific, achievable goals, I want you to complete an exercise for me. I want you to take five minutes and visualize your goal. I want you to write down your goal for the next 30 days. Your goal could be one of the three pillars that most goals are based on; health and fitness, financial and materialistic, or happiness and relationships.
Then, write down a 60-day goal, followed by a 6-month goal and a 12-month goal. For each of these goals, you should have three additional goals that will help you achieve these broader goals. That means you should have 12 goals in total and by the end of the 12 months. Finally, you will have a growth goal, the fourth pillar. This fourth pillar, the growth goal, is the accumulation of the 12 goals that have been set for the next year. What is it, specifically, that you want all of this for?
As you focus on your goals, remember to reassess every seven days so you can make the necessary changes in your life and guarantee your success.
Learning how to use the SIME Method and how to create specific and achievable goals will stretch you, and that is good. I want you to be able to expand and grow because this is where a lot of people stop. I have learned through experience that you need to be able to push your limits and believe that anything is possible. All it takes is visualization and awareness, and coming back with clear-cut goals that you can take into action. It takes not dwelling on the past and not looking too far into the future, but instead focusing on the present and executing things now so that you can work towards your vision. That is how you make your goals achievable.